Aspire on LinkedIn: The State of Influencer Marketing 2024 | Aspire (2024)

This week in the world of social media and brand marketing…▶️ YouTube highlighted the critical role of creators in the future of entertainment and announced the expansion of YouTube Select “Creator Takeovers,” which will let advertisers buy out the inventory on channels representing the top 1% of content on the platform.🤳 Virtual influencers are bringing in a new set of challenges for brands, such as higher tech costs, a lack of authenticity, and potentially damaging impact on human influencers’ rates.💰 Snapchat has been actively courting advertisers by offering incentives and discounts alongside its enhanced ad offerings in an effort to sustain its recent growth.Bookmark our weekly marketing digest for more details: https://lnkd.in/gnptxXV6

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People are increasingly turning to other shoppers for product recommendations — especially when it comes to health and wellness products. Established creators in this space have become designated subject matter experts, helping brands break through the noise and connect with their target audience effectively. In Part 3 of our health and wellness blog series, we discuss 3 key things to know before working with creators in the space. Read it here: https://lnkd.in/eBRBWm5F

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Looking for an end-to-end influencer marketing platform to scale your summer campaigns? Here's how Caitlin Nelson, Brand Partnerships Manager at Vitauthority, leverages Aspire to automate everything from campaign terms to creator communication with zero fuss.Not on Aspire yet? Schedule a demo to see if our platform is the right solution for you. https://lnkd.in/gEFWDnhh

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Take influencer marketing inspiration from leading health and wellness brands like Care/of, Bloom Nutrition, and SmartyPants Vitamins. https://lnkd.in/ga8NZTAy

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This week in the world of social media and brand marketing…❌ TikTok filed a lawsuit aiming to block the US law that would ban the video app in the country unless it is sold by its Chinese parent company, citing that the act is an "extraordinary intrusion on free speech rights" of the company and its 170 million US users. 🤝 TikTok and Universal Music Group signed a new deal that will see Universal-backed music from household name artists such as Adele, Harry Styles, and Drake returned to the social media platform. 🤳 Instagram announced new Story features that’ll give users more creative ways to share content and boost engagement. Now, creators can kick off music trends, post a secret story, and more. 💸 New research shows Gen Z's economic pessimism is leading them to be more frugal and prioritize brands offering high value for money. To connect with Gen Zers, brands need to have competitive pricing, with exclusive offers and discounts targeting Gen Z communities.See below for more details and links! https://lnkd.in/gnptxXV6

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The modern consumer is not blind to the commercial underpinnings of influencer partnerships. There’s a fine line between authentic branded content and scripted endorsem*nts, and consumers are quick to call out influencer partnerships that seem overly promotional, transactional, or misaligned. So, how do you strike the right balance between providing creative freedom and adequate guidance to influencers? https://lnkd.in/gyzw6kGN

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When it comes to driving consumers down the funnel, personalization is key. In our upcoming webinar, our CEO & Founder, Anand Kishore, will sit down with FERMÀT’s CEO & Founder, Rishabh Jain, to discuss how to leverage UGC to create personalized shopping experiences and high-performing ads that boost conversions. You don't want to miss this — RSVP now to save your seat. https://lnkd.in/gMdx_cwm

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82% of US consumers now consider health and wellness a top priority in their everyday lives. But the health and wellness industry is also becoming increasingly saturated, making it overwhelming for consumers to choose the right products to meet their needs, and difficult for brands to differentiate themselves. So, how can your brand break through the noise?In our latest blog series, we’re diving deep into influencer marketing strategies tailored to health and wellness brands. Check out Part 1 now: https://lnkd.in/gMdEs2zt

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Imagine managing up to 200 influencer relationships manually — it's a daunting task! But with the help of Aspire, L.L.Bean transformed their approach, automating processes while preserving that personal touch necessary for influencer marketing success.From identifying the perfect collaborators to tracking campaign success, L.L.Bean simplifies influencer management with Aspire’s end-to-end approach.The results speak for themselves:📈 675% ROI from attributed influencer demand🤝 156% increase in collaborations with macro-influencers⏳ 80 hours saved weeklyBut the journey doesn't stop here. With exciting new features on the horizon, Aspire and L.L.Bean are poised to conquer even greater heights together. Here’s what Sunny Millett, Sr. Social Planner at L.L.Bean, had to say about us: “A brand our size gets hundreds of DMs and applicants for influencer campaigns. Manual processes aren’t enough to find the right fit based on reach and target demographics. Since onboarding Aspire, we’ve really streamlined the whole process from start to finish. For us, it’s an end-to-end solution for influencer marketing.”Learn more in our full customer feature: https://lnkd.in/eP_unfKi

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